Damn this article hit me at the right time. I just finished doing an hour and a half long stream and hours of post stream work. My wife saw all the work I had put into it and was concerned. She was worried I was doing all this work to make something that few if any would ever see. I told her I was building experience and surface area for my online presence to help her understand. But in my mind, I knew I had performed for an imaginary audience that mostly didn't exist, like all good streamers do. Doing my best to bring my true self to viewers.
Authenticity as a brand has become more widespread in recent years, but do we really want it? There are several environments like politics or in the military where being too real is a road to ruin. True authenticity takes time to reveal and to appreciate, I'd argue most aren't willing to take the time.
So that leaves us with what you've said a world where the masks of technology are sold and offered at every corner. A society where no one really knows anyone or trusts anyone, I see some of that playing out now. But I also see small groups and communities taking the time to nurture true authenticity facilitated by technology. It's harder to find on the stage of life, but so valuable when I do.
Perfect example. Businesses optimize trust elicited from the average or median customer. It’s not how much you put in but how much you get out as a ratio.
In the creator economy, if you play that numbers game, you already lost. Keith poured effort without expectation of benefit and tries to raise the bar of customer experiences and engagement. This is a scorched earth strategy and it's going to work the longer you can maintain it.
I find that high quality production isn’t as important as diversity or variance of your content. That’s why podcasts are so good because the variance comes from guests while the quality and filter is played by interviewer.
Damn this article hit me at the right time. I just finished doing an hour and a half long stream and hours of post stream work. My wife saw all the work I had put into it and was concerned. She was worried I was doing all this work to make something that few if any would ever see. I told her I was building experience and surface area for my online presence to help her understand. But in my mind, I knew I had performed for an imaginary audience that mostly didn't exist, like all good streamers do. Doing my best to bring my true self to viewers.
Authenticity as a brand has become more widespread in recent years, but do we really want it? There are several environments like politics or in the military where being too real is a road to ruin. True authenticity takes time to reveal and to appreciate, I'd argue most aren't willing to take the time.
So that leaves us with what you've said a world where the masks of technology are sold and offered at every corner. A society where no one really knows anyone or trusts anyone, I see some of that playing out now. But I also see small groups and communities taking the time to nurture true authenticity facilitated by technology. It's harder to find on the stage of life, but so valuable when I do.
I'm glad it hit at the right point!
Perfect example. Businesses optimize trust elicited from the average or median customer. It’s not how much you put in but how much you get out as a ratio.
In the creator economy, if you play that numbers game, you already lost. Keith poured effort without expectation of benefit and tries to raise the bar of customer experiences and engagement. This is a scorched earth strategy and it's going to work the longer you can maintain it.
Appreciate that. I certainly hope it works out in the long run.
I find that high quality production isn’t as important as diversity or variance of your content. That’s why podcasts are so good because the variance comes from guests while the quality and filter is played by interviewer.